Who We Are

Unreel is the industry leader in Augmented Reality and Virtual Set solutions for broadcast, web and on-set visualization for feature films. Unreel's UX (Xperience)software delivers unprecedented control of AR and VS elements in an intuitive touchscreen interface enabling Ross Video—and other best-of-breed technology providers—to deliver tailored customer solutions. UNREEL's headquarters are co-located with Academy Award-winner, Douglas Trumbull, at Trumbull Studios in Southfield, Mass."

Who We Work With

Clients include CBS, CNBC, ESPN, NBC, Rogers, NASDAQ, Reuters, Pentagon, and the Social Security Administration. Feature-film credits include iRobot, Speed Racer, X-Men Origins, Alice in Wonderland, and OZ: The Great and Powerful."

What We Believe

Our goal at Unreel is to insure that each of our customers has an "Unreel Xperience" by exceeding expectations both in the short and long term. For over 20 years our business has been Augmented Reality and Virtual Sets and we understand that success requires bringing together a total solution including best-of-breed products, top quality set design, professional installation, ease-of-use, and top notch support. Our success is measured by our customers success."

Recent News
  • Ross Video Acquires Unreel LLC—and Makes the Studio of the Future Available Now

    Friday, April 6, 2014
    Today, Ross Video announced that it has acquired Massachusetts-based Unreel LLC, a leading augmented reality (AR) and virtual set (VS) solutions provider. The acquisition makes Ross Video the only company in the broadcast industry that’s able to offer a single-vendor turnkey AR/VS studio solution.
    Press Release
  • Ross Video Launches UX Design

    Friday, April 6, 2014
    Today, Ross Video announced that it is launching UX Design, a unique Augmented Reality (AR) and Virtual Set (VS) design department, as part of its acquisition of Unreel LLC, the leading AR and VS solutions provider.
    Press Release


Recent Projects